Attention Economy

Generating one crappy post a day is a pretty easy thing to do. Generating one decent post a day can also be done, but takes a little more effort; something I might or might not have in between taking care of kids. I understand the importance of consistently generating new content on websites, but there has been a battle inside of me that Seth Godin really explained very well today in a post titled Getting serious about the attention economy

Everyone lives busy lives. From late November through mid January it seems that roughly 12 hours a day are eliminated from my schedule … magically. This has caused me to fight the urge to release something every day, just to have something new.

I know deep down that it would be the ideal, but I am also looking at my capacities to produce & know that there are roughly 10 unfinished articles, and at least 5 episodes of StartingCube ready to be worked on.

I’m taking the path of focusing on quality and minimum releases –  you should too.

Here is something Seth says in that post, slightly altered for Stay At Home Dads & Moms:

If someone stood in front of your [house] and lit $100 bills from your [wallet] on fire, you’d call the cops. But people … waste the attention of their peers and your customers/prospects at the drop of a hat.

Every interaction comes with a cost.

I think about this with my posts on Google +, Facebook, Twitter, and other online communities I am involved with, too.  It’s why I limit the number of links in articles.

The less words we say, the less posts we release, the less media can cause each to have more impact. The other side of it is that you do have to be consistent enough to get noticed in the first place.

Have you fought for the attention of your children? Does this same balancing act apply with the word “No”?

What have you done to balance the fight between a minimum amount of communication and keeping the attention of your audience? Your audience could be customers, friends, family, children, your spouse, or another community.

[ image originally by D Sharon Pruitt ]

Greatness – Podcast Answer Man presents Proven Strategies For Generating Serious Income

Cliff Ravenscraft has done great work at educating individuals how to create great audio based podcasts.

The video above (or you can listen to just the audio below) is Cliff presenting at BlogWorld 2011. He is full of energy, he loves helping others & shares great insights into what has worked for him and what he is looking at in the future.

 

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

[mp3 -  1:04:50]

 

What is one thing that Cliff said or did that will cause you to do something different?

Location Independence

I’m sitting in a comfy chair in a corner of a library, waiting for my next appointment & typing this article on my smartphone. Over the past few years this has been common, not just for me, but for thousands of other location independent people. I’ve worked in restaurants, coffee shops, gyms, and parks.

When we talk about location independence, we understand that with most ventures there will be some limitation on where you can be at some point in time, but the goal is that you can be productive while you wait, while you go to the bathroom, in the time between appointments.

When I arrived at this library I walked around looking at the chair options & observing what people are doing. Several people have laptops, one person was pitching another on a business. A few were on the public computers & one was asleep. All could be doing productive work to help achieve their goals & all could be wasting their time.

If you have goals there are three fundamental things you need to be location independent.

  1. Plan
  2. Tools
  3. Ability

1. Plan

This could be detailed or mostly abstract. When I arrived here I had an idea of what I would do (write on location independence & take a picture or two) and the time I needed to leave but that was about it. Once I complete this plan talk I’ll need another.

2. Tools

My wonderful smartphone provides me lots of functionality. I can take pix, write an article & post both to any website I manage. The website systems are tools in this case.

3. Ability

There are several parts to ability, like skills, but two I want to point out are time & energy.

When I am exhausted I cannot produce. Exhaustion might be due to a need for sleep, food, rest or exercise. You have to take care of yourself, or the location does not matter.

Time is the one resource that you have in an absolute limit.

If you don’t have any time to work, it does not matter the level of independence of location,nothing will be accomplished.

With location independence as a goal, because when taking care of children the ability to work where you are should increase your productivity, we will look for information & systems that can help you where you are.

General Business Ideas for Stay At Home CEOs

I was texting with a coaching client about Stay At Home CEO and she said:

That sounds awesome. How can you find these people? What skills or services would they offer?

I started to reply, but realized that where I had a quick answer, a longer one would be better. Limited to the length of a text here is what I had to say:

Have to find them one at a time & in packs/tribes. Services: I see three types: 1. build a biz 2. hourly 3. goods

Finding and networking with people who take care of their children, but also want to build some revenue stream is another long topic. Instead of tackling both, here is some types of businesses I expect are great for Stay At Home Dads and Stay At Home Moms.

What do Stay At Home CEO’s offer?

There are three primary types of businesses ideas one might want to pursue based on your passion, time, and other resources:

  1. Self-standing Business
  2. Consultants & Professional Services
  3. Makers, Artists & Craftsmen

3. Makers, Artists & Craftsmen

A number of my friends make goods and sell them. Might be a cross-stitching, woodworking, painting, or other talent based production. They might start for fun, in the spare moments or while watching tv, but end up wanting to sell more to more people. There is a limit to doing this one and some will want to move into building it into a business. Others would just like easier ways to reach a larger market.

With this you are trading a combination of resources, but ultimately what you produce for money. There can be more to it then just making a widget, in networking, marketing, and other administrative tasks if you want to make more money.

2. Consultants & Professional Services

It is clear and easy in many industries for an individual to go out on their own and start a one man service business. I coach business leaders. I do stuff with websites; all of which can be done from anywhere my smartphone has reception.  Virtual Assistants, Customer Care Representatives, Accountants, Lawyers, and many other consultants, coaches, and other professionals can easily do the same. All working whenever their kids allow & from wherever they want with the right tools, processes and systems.

In all cases, you are trading your time for money, or doing a hybrid of this and the other two activities.

1. Self-standing Business

A business owner is someone who could walk away from their business for a period of time & it continues to grow. They had a major hand in getting it started. They might or might not be needed for it to continue to evolve in a major way, but the organization is at a point (normally this was an intentional milestone) where to keep going & growing at some rate the owner is unnecessary.

Some of the types of businesses that I expect to find people & help people do include Real Estate Investing, Websites, Apps, programs, games, books, networks, and more traditional businesses.

Supporting The Dreams

Some are happy being like the friend of mine who has an embroidery machine & makes custom stuff for friends. Others are like a friend who started making camping gear. He is now setting up a business to produce the gear and a second business to market the gear to the masses.

Stay At Home CEO will support both extremes, those who want a small side project that makes some income to those who want a full on business by helping with connections, information, and inspiration.

[ image by rvaphotodude ]