Getting Started

The first actions are often the hardest steps of any venture. Getting started is probably the step that prevents most successes from happening.

With this first major post of Stay At Home CEO (SAHceo), I want to share three things that I keep thinking about.

1. Starting Cube 1 – Seed to Tree
2. Best Website for You
3. Good to Great

Starting Cube 1 – Seed to Tree

Starting Cube 1 - Seed to TreeStartingCube is a podcast I started on 2011-01-11. I thought about it for months & had done a similar activities off and on;  finding a great clip and sharing it with one or more people. The general idea was to put out nuggets of gold that people could build upon.<
The key is you have to put something out. I had a deadline, self-imposed, of 2011-01-11 & I hit it. It was rough, it was raw. It was so far below the level I knew it could and should be, but it was released.  You can listen to it here:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

[mp3 – 01:51]

I am starting SAHceo much the same way, but with one additional thing – I delayed the start. I have the skills and abilities that I could have had a website up and going the first day that an idea came to me, I’ll explain a little why I did not in section 3.

Best Website for You

After years of working with people on starting a website & seeing so many bad websites I came to a realization that the way that websites are generally designed is bad, just bad.

Normal way of developing a website is you start with a picture, say you go on a cruise to somewhere beautiful. Take a camera & capture a picture. Then go and try to recreate that based on the picture. I am not talking about doing a painting, go find a location & recreate the whole beach. It takes a lot more than just the sun, waves, and trees.

Websites and businesses are much the same way. It’s not about a single picture in the mind of an individual. It’s about the content creation process. It’s about life, it’s about the customers & their desires.

In the end I came to a process that gives a person a path that they can act on today & build for the future.

That is one reason why Stay At Home CEO will start off bare bones & improve over time.

I have to see what it becomes. Find the community and see what we decide we need. More on this in part 3.

Good to Great

Good To Great is a wonderful book by Jim Collins. I highly recommend it to everyone.

Good To Great is the result of five years of study by Jim Collins’ team on the question – can an organization go from good to great?

The first step in going from good to great is getting the right people on the bus & the wrong people off the bus. The second step is getting the right people who are on the bus in the correct seats. The third step, the one most people start off with, is deciding where to drive the bus.

It’s not to say the owner of the bus, or leadership, cannot have any conditions on the future or direction of the bus, but if greatness is the goal, the fewer other constraints the more options you have once you have a team.

I have been on a path of self-employment & entrepreneurship nearly the entire time I have been married. My entire post college phase of life. From the first business idea, my wife hated it. She was not supportive. She ranged from hostile to just annoyed.

A few years ago, I decided to radically apply the “First Who, Then What” principle from Good To Great & focused all my attention on getting on the same page with my wife.

She did not know it at the time, but basically all my energy, time, and focus was either on staying alive or improving our relationship. Eventually she came around. Today she cannot imagine me at a traditional 8-5 job. She knows how unless it was a very special situation I would be frustrated & our babies would be cared for by people other than the two of us a lot more.

When I first had the idea for Stay At Home CEO I typed up roughly 450 words on it & sent it to my wife. I wanted her feedback first.

If she approved, blessed, and was at least a little interested – I would move forward.

The second group of people were friends, advisers & potential team members. Trying to get the right people on the bus.

Then I opened it up a little more, but still tried to focus in on people I already had some relationship with. Trying to build support and always looking for people to be involved.

I would love to get the logo, podcast, theme, branding, and many other elements done – not to mention some revenue streams up and running, but going at the correct pace & not burning too much of my resources at once is a key.

In the end,

my primary role in the world today is Stay At Home Dad to two wonderful twin girls. After that I split the remainder between SAHceo and coaching some business clients I keep around & want to win. I’ve learned that I have to consume, rest, produce & invest to keep going & in six months SAHceo will be different from day one – 2011-11-11.